As a process, printing-on-demand is a typical feature of digital printing. It means that you can order the exact quantity you need when you need it.
In case of books, this can even be one copy. For business publications, such as brochures, you can for example order the number of copies you need for a specific fair. This allows you to adjust your prints to an event. You avoid being stuck with surplus, unusable or outdated copies.
Web-to-print is one of the most used printing-on-demand applications. A publisher may allow customers to order books online. The books will be printed after they are ordered, and the publisher does not have to maintain stocks he may not sell.
Enfocus resellers can order personalised marketing material when they need it and also the quantity they need. A surplus of brochures with outdated information is avoided. Read more about this Enfocus printing-on-demand and web-to-print application.